min day Summit Agenda
Below you will find the summit agenda-at-a-glance as well as more detailed information about each panel.
| 8-8:30 a.m. | Registration & Breakfast |
| 8:30 - 8:45 a.m. | Wake-Up Call featuring George Janson, Managing Partner & Director of Print, Mediaedge |
| 8:45 a.m. | Opening Remarks |
| 8:45-9:30 a.m. | Creating Community/Social Networking for High Returns |
| 9:30-10:30 a.m. | What Advertisers Want |
| 10:30-10:45 a.m. | Networking Break |
| 10:45-11:30 a.m. | Growing Your Online Audience & Monetizing Content |
| 11:30 a.m.-12:20 p.m. | Building Your Digital Dream Team |
| 12:30-2 p.m. | Luncheon & Best of the Web Awards Ceremony |
| 2:15-3 p.m. | Making Magazines Move: The Video Challenge |
| 3-4 p.m. | Hot Topics Roundtables |
| 4-4:45 p.m. | Digital Gold: 15 Great Ideas to Bring it Home |
| 5-6:30 p.m. | Networking Reception & "Sweet 16" Party |
Panels
8:30-8:45 a.m. - Wake-Up Call featuring George Janson, Managing Partner & Director of Print, Mediaedge
Morning keynotes by George Janson, managing partner and director of print at mediaedge. Janson will kick off the min day Summit with insights and suggestions on magazines' "next practices" online from a media buyer's perspective.
8:45-9:30 a.m. - Creating Community & Better Social Networking
While many print brands rode the second Web wave to profitable shores, the new and improved Internet poses unique challenges to the magazine industry. Readers are spending more time networking with one another than with branded content. Can magazines make their famously tight “relationship” with their readers a genuine social exchange online?
9:30-10:30 a.m. - What Advertisers Want
If your advertisers are looking for a "return on engagement," not to mention, "on investment," why aren’t more magazine sites giving them what they want? For one, this metric needs better definition and polishing, and second, that’s not all they’re looking for. What exactly are your clients and prospective clients looking for from you? What types of integrated programs are they buying, and why? This media panel will share, no holds barred, what makes them tick, which programs stick, and what you’ll need to do to win more ad dollars for your brand.
10:45-11:30 a.m. - Growing Your Online Audience & Monetizing Content
What are the new rules of engagement with your readers and your online audience? Are you giving them both choice and voice? Are you creating content that syndicates effectively across your media partners and portals and that leverages the new content ecosystem of blogs and RSS feeds? Are you leveraging your magazine's editorial franchises with online packages that maximize ad revenue and pull readers to your brand from everywhere online?
11:30 a.m.-12:15 p.m. - Building Your Digital Dream Team
With your organizational structure in flux to accommodate for dizzying marketplace changes, now is the time to re-engineer many of your departments, re-work how your sales team sells, and re-think how you hire -- and who you hire.
In this panel, we’ll showcase what a magazine brand’s Dream Team should look like if you’re positioning yourself for online success.
12:30-2 p.m. - Best of Web Luncheon
Keynote Speaker: David Liu, CEO & Co-founder of The Knot
Hear from one of the most important success stories in online media. David Liu is one of the founders of online content company, The Knot, with a monthly membership of millions of unique visitors, five lifestage brands, the new owners of WeddingChannel, Inc., 90% of the online wedding audience and a $611 million market cap. Liu will share the secret to building an organic community, his triumphs and trials with broadband programming from his early venture into pay-per-view programming, to the success of The Knot TV. And he’ll share how he’s taken two strong online brands (The Knot and The Next) into magazine, books, TV and other products.
2:15-3 p.m. - Making Magazines Move: The Video Challenge
In the offline world, magazines and TV comfortably share consumer attention spans, but online they compete head to head for the same users and the same advertising on the same platform. Media buyers clamor for video pre-roll inventory, and so many print brands are scrambling for a video strategy. Turning a magazine into a broadband video provider not only requires deep pockets but a wholly new workflow and skill set. How do magazines make this shift in investment and thinking? Do your visitors really come to the brand to watch or to read? This panel will explore both the “how to” of bringing video to magazine brands and the even larger question – "whether to."
3-4 p.m. HOT TOPICS Breakout Sessions
Ask Google and Yahoo (Tom Phillips & Chris Rogers), Maximizing the Value of Your Company (Charlie McCurdy & Scott Peters), Media Buying Secrets (Robin Steinberg & Steve Greenberger), Metrics & Research Untangled (Debbie Solomon & Bibhash Das), Top Digital Platforms: From Mobile to Digital Magazines (Steve Smith & Scott Williams) & User-Centered Design & Interactive Advertising (Erwin Catellanos & Peter Rivera).
4-4:45 p.m. - Digital Gold: 15 Great Ideas to Bring it Home
Hear from the innovators in print/online integration on how to move eyeballs back and forth across your print and Web properties. Learn how these magazine brands built a better mouse trap through innovation, creativity and engagement. And hear proven success stories on innovative partnerships – from Google to Facebook to others under-the-radar -- that have boosted exposure of magazines content, increased traffic, and improved the bottom line.
5-6:30 p.m. - Networking Reception & "Sweet 16" Party
Salute the 16 brand marketers and media buyers who champion magazine brands at this special min day Summit reception